Tamara Mellon Launches Brand Plan Unchanged In January Of Next Year

Tamara Mellon, the luxury accessory brand, filed a bankruptcy petition earlier this month and has received a verdict from the bankruptcy court in Delaware, which will resume its business next month in the public eye.

According to the latest news, the US bankruptcy judge Kevin Gross ordered the Tamara Mellon brand to get the final financing and approval of the securities petition in December 23rd.

The development of protection procedures.

The document was set up in Delaware in December 2nd, including the plan to let Ms. Mellon withdraw from bankruptcy within 60 days or less.

To restructure and build new companies.

At that time, the company said that if the restructuring plan was supported by the bankruptcy Committee of Delaware, Tamara Mellon would invest 2 million yuan to expand the company within 60 days of the bankruptcy protection period.

The new company will raise 12 million capital and other loans from the new Enterprise Association.

In order to re-establish the brand, Tamara Mellon has worked with Vc firm New Enterprise Associates 15 LP.

The judge's order also authorized Tamara Mellon to enter into an agreement with the clothing factoring company Hilldun Corporation.

A brand spokesman told the women's Wear Daily that Tamara Mellon is planning to reappear in public in January 15th.

She is a real English rich girl whose father is Tom Yeardye, founder of VS, and her mother is Ann Yeardye, a former model of Chanel. She is an alumni with Princess Dai.

But she is not a dependent on her success.

From Browns's salesperson to Vogue's accessories editor, and then to the head of the Jimmy Choo women's shoes Kingdom, Tamara Mellon's luck, brains and wrist are all impressive.

With her keen sense of fashion, she founded the internationally known shoe making brand JimmyChoo, becoming the queen of a generation of shoes.

With the addition of new supporters, New Enterprise will account for 31.1% of the Tamara Mellon brand, and MS Mellon will account for slightly more than 16% of the shares, plus warrants and options.

Since its establishment in 2013, Ms. Mellon has had 52% shares of common stock and preferred stock.

In 2013, the brand had raised 24 million investment, but never produced real top-level products, and continued to struggle in cash flow.

Before the application, the Tamara Mellon brand owed more than $4 million 100 thousand in loans.

Tamara Mellon is a shoe buying company that is built by Jimmy Choo co-founder Tamara Mellon. It tries to build a new vertical shopping experience for customers by taking the new venture capital as the center, breaking the old traditional fashion's new product cycle and supply chain rules.