Cross Border Electricity Providers Have To Resort To "Means" To Pass The "Black Friday" Of The US.

The logistics problem of cross-border electricity providers is a foregone conclusion. The bonded bonded direct mail has formed a set of models, but the consumer information asymmetry at the front of the chain is a problem that needs time to solve.

Let domestic consumers recognize the real good foreign goods, and social networking is the key to open this door.

The fourth Thursday of November is the traditional Thanksgiving Day in the West. The second day of Thanksgiving is the promotion of the famous black Friday of the US business. The sales of black five can even account for 1/3 of the retail sales of the US line.

The holiday on the other side of the ocean is becoming a good opportunity for China's cross-border electricity providers to meet the "draught".

On the afternoon of 18 days,

Ocean pier CEO Zeng Bi Bo announced the launch of the black five cross-border promotion. From the zero point of November 20th, 20 thousand buyers and thousands of merchants on the joint platform purchased 400 thousand overseas products from 35 countries and regions, including the United States, Japan, Australia and Europe, and reached the peak on the 27 day of the US black five (US time 26).

This year, black five, which is becoming more and more familiar with domestic consumers, is not an online carnival for a company on the ocean terminal.

Beautiful said that HIGO, Amazon and other platforms also aim at black five for a slice of the cake.

Even in the Beijing subway interchange, the same Angela Baby endorsement, the same red main tone of the ocean terminal and beautiful HIGO said the ads were put together.

The festival has not arrived, the electricity supplier's smell of gunpowder has been enough.

The overseas docks specializing in cross border trade began to make black five in 2013, but the effect was not good, and users' cognition had not been cultivated. Last year, Zeng Bi Bo felt for the first time that a large number of past users were rushing into the ocean terminal during black five.

Tmall international and a number of cross-border electricity providers began to rise in 2014, and the enthusiasm of domestic consumers for foreign goods was inspired by the unprecedented.

Milk powder, diapers, cosmetics, health care products and so on. These standardized products are the largest foreign consumer goods category in China.

The 18 11 data obtained from Tmall international on the day of the press show that Tmall international double 11 day import paction is equivalent to the domestic cross border import electricity business in a year. As at 11 o'clock in November 11th, the import of mother and infant, milk and cosmetics overall set a new record. As the United States has sold 800 thousand cans, the United States has sold 800 thousand bags and Japanese flower king has sold 660 thousand bags.

But compared with other cross border platforms such as Tmall international and koala shopping, the popular category on the ocean wharf is not milk powder diapers. The highest ranking sales are overseas clothing shoes and hats, followed by cosmetics, cosmetics, health products, mother and baby.

This is quite different from the current mode of most cross-border electric business enterprises in China, such as Tmall international is a typical platform company, inviting international big names to enter continuously; NetEase koala Hai, Xiao Hong book and so on insist on self employment, and the platform itself is the buyer.

The strategic direction of ocean wharf is to continuously increase the resources of C2C buyers (the current trading volume of B2C and C2C is 4:6). The purpose is to flexibly meet the diversified needs of consumers beyond the standard.

The ocean terminal has been preparing for this year's black five since the beginning of the year, and the investment is mainly spent in the market.

And user subsidy coupons, expected to reach about 300 million of turnover on that day.

In the future, we hope to set up a 300 thousand overseas buyer scale to undertake 100 billion level cross-border electricity supplier demand.

By then, at home

The concern will no longer be limited to milk powder and other standards, but to find more products that are not currently in China in the sharing and understanding of foreign lifestyles.

At the beginning of this year, the B ferry at Ocean Terminal got the largest financing in the cross-border electricity business at the time, 100 million US dollars.

Logistics is a key part of its layout. It is also a compulsory course to solve the pain problem of cross border e-commerce logistics.

At present, the ocean wharf mainly relies on the Beihai international to do self logistics, and has established 11 international logistics centers overseas. For example, there are 4 cargo terminals in Losangeles, such as the United States, and 4 flights a day from the us to China.

To cope with the surge in orders for black five, Beihai international has increased the number of direct mail to more than 40 shelves worldwide every day.