AOKANG: Game With Suppliers And Consumers

At the end of the year, AOKANG is still busy.

In December 29, 2008, AOKANG Group executives and AOKANG group's major brand operation directors met with representatives from dozens of suppliers across the country, hoping to solve the problems between them through face-to-face communication and communication, and ultimately achieve "wholehearted" cooperation to jointly cope with the market risks in 2009 and meet the development opportunities in 2009.

At present, many economists call on the government to strengthen the guidance of "consumption domestic demand", and the key role of consumption in economic recovery is increasingly widely recognized.

Therefore, enterprises should work with upstream suppliers, including downstream franchisees, to do everything they can to provide consumers with consumer confidence and increase consumption motivation.

The busy spring festival and new year's day just passed, and the spring festival began to approach. Many businessmen seized this good opportunity to launch various marketing activities, selling billboards and attracting slogans with more than one wave to fill the streets and alleys.

AOKANG has always been famous for its creative business. How can we miss a good opportunity at such a noisy juncture?

Under the banner of the brand, the "red bird" is the "Bush in Iraq was hit by shoes," moved onto the stage of the store, so that consumers in the past are happy and happy.

Wang Zhentao, chairman and CEO of AOKANG group, said that in the future, suppliers and franchisees will work together to innovate ideas, enhance confidence and look for opportunities in crisis.

Consumers will be dissatisfied if they cease to cooperate. "If suppliers are not satisfied with AOKANG products and consumers are not satisfied, AOKANG will stop cooperation with suppliers."

At the symposium, Wang Zhentao pointed out that under the current situation, the direction of profit must be changed. It is only a matter of quantity that profits can only be made in the light of quality.

Xie Donglin, the supplier representative, agreed with the original intention of the AOKANG supplier conference.

He said that in the future, he will strengthen unity and cooperation with AOKANG, strive to supply products to keep improving, upgrade product quality, and actively develop the style of market demand.

Previously, AOKANG's basic requirement for suppliers is healthy, robust and legal.

Now, AOKANG has a closer relationship with consumers, which has put forward higher requirements for suppliers: eliminating the drawbacks of family management, establishing ISO9000 management system and solving the problem of homogenization of product supply.

Wang Zhentao, three party co - profit Wang Zhentao, said that the reason why the supplier has made a near harsh demand is to survive and develop in order to get more consumer support in the crisis.

At the same time, he hoped that suppliers will see that only AOKANG's healthy development can continue to give suppliers more chances to survive and develop.

For consumers, only a large number of ethnic enterprises in our country have survived and developed well, so that the Chinese national economy will not be lost in the crisis.

Relying on the survival of national enterprises, consumers can have more job opportunities. With the development of national enterprises, consumers will have a higher level of consumption.

The fact is that we can not avoid it. After the decline of Wall Street, many people lost their homes and slept in the streets. The rich consumers had to give up their love for LV and other world's top luxury brands.

From this, we can see the great value of healthy and healthy development of enterprises.

For this reason, the elite of some consumers are already in action: Recently, 10 professors from many famous universities in China have jointly written to the relevant departments of the state, calling for policies to restore market confidence.

After the meeting, many suppliers said that they will also take practical actions to enhance the national enterprises such as AOKANG.

Yang Jing: editor in charge