Purchasing Pricing Techniques For Clothing Stores To Reduce Costs

< p > < /p > P > strong > 1. Purchasing skills < /strong > /p >

< p > 1, invite tenders for procurement, choose the supplier that can provide the most favorable supply conditions as partners, < /p >

< p > 2, inquiry procurement -- compare the quotations of several suppliers (usually at least three) to ensure that the price is competitive.

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< p > 3, negotiation procurement < /p >

< p > (1) business research before negotiation including commodity name and specification, commodity price and payment method, supply conditions of main suppliers (3 or more), suppliers' situation, etc. < /p >

< p > (2) formulate negotiation strategy < /p >

< p > rational distribution of negotiators: knowledge complementarity, character complementarity and role complementarity (black face and white face) < /p >

< p > making negotiation agenda and selecting negotiation place < /p >

< p > (3) offer, counter-offer strategy < /p >

< p > establish the starting point, the boundary point, the winning point and the basis for quotation. < /p >

< p > the order of quotation (when the other side is astute and the latter does not understand the market quotation, it is advisable to quote later; otherwise, it is appropriate to quote first) < /p >.

< p > quotation should be decisive, < /p >.

< p > quotation without additional explanation unless the other party inquired < /p >.

< p > (4) stalemate strategy < /p >

< p > > patience > /p >

< p >. Using threat means < /p >.

< p > pfer your opponent's expectation and pull the other's expectations to your goal < /p >

< p >. Do not show strong expectation of reaching agreement. < /p >

< p > (5) concession strategy < /p >

< p > concession, let the other side think that it can no longer give in. < /p >

< p >. Be good at concealing the true cause of concession < /p >

< p >. To make progress, seek other interests (mainly prices and discounts, payment terms, returns, etc.) < /p >

< p > (6) signing < /p >.

< p > 4, centralized procurement -- centralized purchasing (including one-time centralized procurement and cumulative centralized procurement) can effectively enhance the enterprise's ability to bargain and obtain more favorable procurement conditions < /p >

< p > < strong > two, the basis of price positioning and how to make price positioning < /strong > /p >

< p > < strong > 1, the basis of price positioning: < /strong > < /p >.

< p > (1) the target of Pricing: < /p >

< p > > to expand market share, we should adopt a lower price < /p >.

< p >. Quality leading or mainly engaged in high-end brand clothing should be set at a higher price < /p >.

< p > to avoid competition, it is advisable to adopt the pricing method of going on and on the market < /p >.

< p > > in order to tide over the difficulties of enterprise operation, it is advisable to adopt the way of cost pricing (generally higher than variable cost) < /p >

< p > (2) market demand < /p >

< p > consumer acceptance of prices. Market demand determines the upper limit of pricing. Generally speaking, the pricing of clothing products is based on the maximum profit that enterprises can get, rather than the highest profit rate. Otherwise, insufficient customer purchases will affect the profits of enterprises.

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< p > (3) the cost of enterprise operation < /p >

< p > the total cost of enterprise operation is divided into variable cost and fixed cost. The fixed cost of clothing store is mainly the investment of the equipment in the shop and the investment of the real estate (or the rent). The total fixed cost has nothing to do with the sales volume of the product, but the unit fixed cost is inversely proportional to the sales volume of the product.

The variable cost of clothing stores is mainly manifested in clothing procurement costs, staff salaries, utilities and so on.

The variable cost of the product determines the bottom price of the product. When the enterprise is in a difficult position, the price can be fixed under the fixed cost, which can be turned into above, in order to clear up the stock and speed up the withdrawal of the stock and tide over the difficult period.

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< p > (4) the characteristics of the state related policies or production enterprises require < /p >.

< p > < strong > 2, pricing method: < /strong > < /p >.

< p > (1) psychological pricing method < /p >

< p > fat pricing (that is, high price) -- taking advantage of customers' novelty mentality: mainly aiming at new products that attract consumers, < /p >

< p > penetration pricing (i.e. low price): take advantage of the customer's mentality of getting cheap: realize profits by < /p >.

< p > prestige pricing (i.e. high price) -- using the customer's psychology of seeking fame: mainly for those famous brands' clothing < /p >

< p > zero pricing -- making use of the customer's Quasi psychology < /p >

< p > (2) cost pricing < /p >

< p > cost plus pricing < /p >

< p > objective profit pricing < /p >

< p > variable cost pricing < /p >

< p > (3) discount pricing < /p >

< p > quantity discount < /p >

< p > cash discount < /p >

< p > season discount < /p >

< p > (4) promotion price < /p >

< p > attract price, attract customers through several special costumes, drive sales of other commodities < /p >

< p > special event pricing, such as store celebrates, holidays, etc. < /p >

< p > (5) product combination pricing, such as selling shirts and trousers together is more affordable than single sale, so as to encourage customers to buy more products < /p >

< p > (6) value perception pricing -- pricing on the basis of customer's estimated price < /p > < br / >