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Investigation On The Competitive Situation Of Clothing Sales Outlets In The Three Quarter Of China

2013/4/20 19:51:00 35

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< p > winter wear is still on sale. The hot spring sales are in full swing. Summer wear has been quietly listed. The three quarter, < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > the scene of competition is being staged in the city's major shopping malls.

In the interview, the reporter learned that clothing sales broke the strict seasonal division, and the increasingly diversified demand is expected to become a normal form of clothing consumption market.

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< p > over the past few days, many large department stores and shopping centers have been visited in the city. It is found that the sale of clothes on the same stage is not uncommon in the winter, spring and summer, whether it is international famous brands or popular consumer brands.

A number of brand sales staff told reporters that due to several rounds of "spring chill" before, many consumers came to shop in winter clothes.

Therefore, such as thin paragraph down clothing, thin cotton clothes and other late listing of winter clothing, have been delayed, and now the discount is relatively large, so that such sales of winter clothing is very impressive.

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< p > at the same time, the new spring dress that has been listed since the beginning of March is now in the hot season.

According to a number of shopping malls revealed that the current sales of spring clothing accounted for about 60%, to the "51" before the hot selling momentum will gradually be replaced by summer clothing.

Reporters learned in the interview, in fact, many brands of summer wear has quietly listed, and many of the main anti sun, light, sweat, quick drying and other functions of new fabrics have gradually become some brand new main selling point, most of the price is sold at the original price.

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< p > interview with the professionals of the clothing trade association and department store association of this city, we know that from the current market situation, the phenomenon of "multi season with Taiwan" is becoming more and more obvious. In fact, besides the influence of seasonal alternation of climate change and other factors, the change of consumption concept and consumption habit is also a major reason.

For example, more and more consumers travel across the region, and more and more clothing needs on different occasions will bring different clothing needs in the same season.

Moreover, this demand diversification will gradually become a normal form as people's purchasing power increases.

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