Lack Of Independent Brands, Foshan Shoe Enterprises, The Future Situation Is Not Optimistic.

Foshan inspection and Quarantine Bureau said 9, in 2007, the Bureau exported 21 million 797 thousand pairs of shoes and the value of goods was 57 million 597 thousand US dollars, the quantity decreased 5.9% from the same period of the previous year, but the value of goods increased by 21%. This shows that Foshan shoes continue to maintain the stability of overseas market share after overcoming the anti-dumping barriers imposed by many countries on China's footwear products last year.

But the head of the bureau also said that due to the lack of independent brands, the future situation of Foshan shoe enterprises is not optimistic.

Since October 2006, the EU has imposed a 16.5% high anti-dumping duty on Chinese leather shoes. Pakistan, Peru, Venezuela, Canada and other countries have also taken anti-dumping measures on China's footwear products.

In the case of the EU footwear anti-dumping case, there are 29 companies involved in the South China Sea area, involving $17 million 960 thousand.

Foshan inspection and Quarantine Bureau responsible person said, comparatively speaking, children's shoes export situation is better, most of them are middle-aged children's shoes, that is, shoes for primary and middle school students.

Affected by the high anti-dumping duty imposed by the European Union, the export of Foshan shoes was once in the doldrums. But after a period of adjustment, the export volume of Foshan shoes gradually picked up after July.

At the same time, export shoes are required to receive more stringent quality and safety checks.

Especially for baby shoes, batch sampling inspection, including prohibited azo, formaldehyde content, pH value, pentachlorophenol, heavy metal content and so on.

In the process of China's footwear products going to the international market, most of them adopt the strategy of low price competition, and the products are mostly concentrated in the low-end market.

At present, frequent anti-dumping actions against Chinese shoe companies often use technical barriers, aiming at low grade products with low technical content.

The person in charge said that the situation in front of Foshan shoe enterprises is not optimistic. Foshan inspection and Quarantine Bureau under the jurisdiction of the Chancheng, Gaoming, Sanshui three shoe production enterprises do not have an independent brand, in the international market is still low price to win, the price range from several US dollars to tens of dollars / pairs, low profits.

The head of the shoe industry association of Nanhai also said that there were about 600 shoe making enterprises in the South China Sea, and OEM in export products accounted for more than 70%.

The head of a shoe manufacturer in Foshan felt quite helpless: the EU began to impose heavy anti-dumping duties on Chinese footwear the year before last, and they had to spend a lot of manpower and resources to find other foreign markets, or even to suspend production and export for a time.

The head of the inspection and Quarantine Bureau said that under the current circumstances, footwear export enterprises should work hard to get rid of the "quantity win" and "low price competition" growth mode.