Park Garden Clothing Market Investment: Provincial Brand Is The Entry Threshold

"You have all the other information here, but this one. Brand agent The authorization is not in conformity with your declaration. What you have reported is women's wear and trade. The brand name of the license is the shirt. " The staff of the garment garden market explained. Recently, a businessman's building with some national brand information came to the market to join the selection business. After preliminary examination and review, he was rejected because of a detailed question. Yiwu's state-owned market has always been the object of competition among different businesses. By the middle of August, the park garment market has announced the first batch of remaining 169 business investment announcements for the community, and will increase the entry threshold to provincial famous brands.

　  Provincial brand It's the threshold for entry.

On the day of signing up for business registration in the Yiwu garden clothing market, the application began at 8:30 in the morning, but less than 8 o'clock. The customer service center on the six floor of the garden clothing market was already crowded with merchants who came to consult and sign up.

Liu Zhenting, assistant general manager of the garden clothing market, said that the first batch of surplus merchants demanded higher brands. The selection business has only 169 business positions, mainly for production enterprises and agents above the provincial level or above. It needs the authority of Jinhua above the city level, and the product category is also limited to 4 categories: Men's wear, women's wear, pajamas and children's wear.

At the application site, most of the applicants were returned to the application because of incomplete information. It is understood that the information audit by industry and commerce, taxation and other departments to participate in the synchronization, brand agents should bring a copy of the business license, a copy of the tax registration certificate, registered trademark certificate and brand grade certificate, legal representative ID card original, brand agent certification, marriage certificate, I and spouse ID card and nine other materials, and all the information must produce the original. At the end of the trial, the staff will also take photos of all the materials.

Tilt policy helps brand clothing "water and soil"

In September 16th, after the end of the selection process, the qualified enterprises will enter the procedures of newspaper publicity, drawing lots and drawing lots. "In the process of drawing lots, national brand names and manufacturing enterprises will enjoy certain priority." Liu Zhenting said the selected enterprises will enjoy some special policies in the management of business places.

"Through the selection of business, many famous brands of other provinces and foreign countries will enter the market. In order to help enterprises successfully take root in Yiwu, we have provided a 2 month adaptation period. If a brand enterprise or an agent is still "acclimatized" within 2 months, it can choose to withdraw unconditionally. If the spanition is successful, it will be able to sign a commercial agreement with the market in 2 months, and the rental price is basically the same as that of the old market. Liu Zhenting said.

It is reported that the commercial rent is calculated at the base price of 2593 yuan / year per square meter. The area of the general business is about 14 square meters, and the rent is about 36 thousand yuan per year. Of course, the rent price will vary according to the floor and location.

　 Directional business is strictly prohibited. Copy the booth Such speculation

"Behind many preferential policies, brand management will be more stringent. After the entry of the brand, the market will sign the three party agreement with the brand agent and the product production enterprise to ensure the uniqueness of the brand. Popularly speaking, it is "no recognition of cards". After business and brand convergence, business agents can be changed, but brands can not be changed. Liu Zhenting told reporters that this is also to prevent speculation in the process of selection.

It is understood that after the entry of business users, they must pay a self security deposit of 100 thousand yuan, and they should not be spanferred or subleased without authorization. After the expiration of the 3 year lease, the market will be repositioned by drawing lots to boost the prosperity of the whole market.