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EU's Anti-Dumping Orders Will Increase By &Nbsp, And Houjie Shoe Industry Will Meet Adolescence Again.

2011/4/18 10:51:00 70

Antidumping Order Footwear Industry

April 18th hearing European Union 16.5% anti-dumping duties on Chinese leather shoes were officially abolished. Houjie Town System Shoe enterprises The industry is expected to usher in more from the EU. Order It will also become a booster for the transformation and upgrading of shoemaking enterprises, and the development of Houjie shoe industry will usher in a new puberty.


Since April 1st this year, the European Union has officially cancelled 16.5% of the high anti-dumping duties on leather in China, reducing the cost pressure of EU buyers to a certain extent, and enhancing the competitiveness of Chinese shoes in the EU market. Nike and other customers began to increase orders for the EU market.


Industry analysts pointed out: at present, the profit of China's footwear industry is 6% to 8%, and the cancellation of 16.5% anti dumping duty will greatly enhance the price raising ability of shoemaking enterprises, and enterprises will have larger profit margins.


Footwear industry manager Wang Jinyang: "more customer orders to mainland China, our bargaining power can be improved, we have more advantages in selecting customers."


Because of the increasing cost of raw materials and labor and the pressure of RMB appreciation, shoe-making enterprises still need to adhere to both export and domestic sales, and export markets are regionalized, forming multi-channel sales, improving R & D capability and accelerating industrial transformation and upgrading.


Interview with Wang Jinyang, manager of footwear industry: "enhance our R & D capability, improve automation level, speed up the transformation step by step, vigorously develop the domestic market, and let our own brand really play."


The industry also reminded that the cancellation of anti-dumping duties is a "burden reduction" for Chinese export enterprises, but should not be blindly optimistic and focus on the future of China's footwear industry. We must be self reliant, improve product development and brand value added, and create multiple markets.

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