Nike Is Developing &Nbsp To The Two Or Three Tier Cities, Trying To Dominate The Domestic Market.

Nike

The first international basketball Carnival co sponsored by the American Basketball Association.

Charlie Danson, chief executive of Nike brand, told Xinhua 12 days ago that the Chinese market has accounted for 8% to 9% of Nike's global market share and has become Nike's largest overseas market.

Second and three lines

The city is developing in depth, striving for the status of China's largest sports brand.

"The Chinese market now accounts for 8% to 9% of Nike's global sales and has become the largest market outside the United States.

In the next few years, we can expect greater development.

We have reason to believe that the Chinese market can achieve rapid and further expansion.

We are trying to make Nike the first sports brand in China. This not only refers to basketball, but also includes other world sports, including football, running and even rugby, "he fully affirmed the current situation and Prospect of Chinese market.

market

In the development plan, Mr Dan said he tried to popularize Nike products to China's second and three tier cities, so that more people could get access to Nike's products.

"Our goal is to continue to move forward in China and expand product marketing cities.

Nike products have been well promoted in the first tier cities such as Beijing, Shanghai and Guangzhou, and then extended to second tier and three tier cities.

Through the way of distribution and partnership, the sales network of products will be expanded, and the links with Chinese youth will also be strengthened. "

Danson believes that the Chinese market can promote the creativity and innovation of Nike products, and will also improve the innovation process made in China.

Danson's definition of the Chinese market is "dynamic" and "dynamic".