The Way Of Brand And Channel Operation Is To Learn From Fujian Enterprises.

The Guangdong garment entrepreneur's "trip to Fujian" has visited the Quanzhou six source printing and dyeing weaving Co., Ltd., Fujian red sun weaving industry Co., Ltd., Fujian Naki Limited by Share Ltd, Fujian Jinjiang Lian Jie textile printing and dyeing industry Co., Ltd., CABBEEN Clothing Development Co., Ltd., China (China) Co., Ltd., Li Lang (China) Co., Ltd., nine Mu Wang (China) Co., Ltd., seven wolves industrial Limited by Share Ltd and other Fujian enterprises.

"How to assess the situation and seize opportunities to achieve a new round of Guangdong clothing development is the focus of this study."

Liu Yueping, President of Guangdong apparel and apparel industry association, said.

In the early twenty-first Century, Fujian enterprises seized the opportunity that the government strongly advocated enterprises to take the road of brand development, shifted from processing mode to brand type, and realized the first great development by using the chain operation mode.

In 2004, the seven wolves listed successfully and entered the capital market in the first place. At present, they are entering the capital market.

And the target is locked in the terminal channel, the chain store has covered Fujian, Guangdong, Beijing, Hunan, Zhejiang, Shanghai, Jiangsu, Jiangxi and Anhui, and other more than 100 cities, only a few outlets.

All these aspects are worth studying by Guangdong clothing enterprises.

There are many feelings for entrepreneurs to "learn from".

Organizing Guangdong clothing entrepreneurs to learn from their peers, and Guangdong Provincial Association of clothing has been planning for a long time. This visit is the first time that it has been put into action.

Whether it is the management mode or marketing mode of Fujian menswear brand, it has brought a very deep touch to Guangdong entrepreneurs.

Many entrepreneurs have been interested in the "SPA development mode and concept" of the company, and many entrepreneurs have proposed cooperation intentions.

"I have a brand new understanding of the fashion development mode," SPA said. "The development mode of the garment industry is a new way of development.

In this exchange, entrepreneurs and their peers have learned a lot of new ideas.

A Guangdong clothing entrepreneur said after the exchange meeting.

In CABBEEN, the delegation was warmly received by Mr. CABBEEN, visited the office reception area, the staff rest area and the plate making room, and by watching the short film of CABBEEN's development process, he got a deeper understanding of Mr. CABBEEN's insistence on the unique road of original brand. Many Guangdong entrepreneurs sent out the sigh of "the original enterprise can do this".

In the power of "three thoughts" - a person can do a good job in his lifetime. He must unite all the people around him, trust all the people around him, talk about credibility, take responsibility and pay great attention to virtue. The "six hearts" - ambition, concentration, confidence, diligence, conscience, love, and the success of RBA are deeply inspired by Guangdong entrepreneurs.

In Li Lang, from the company's interior decoration to the color and style of a chair, from staff uniforms to every move of employees, from the declaration of corporate culture to Chairman Wang Dongxing's work, "simplicity is not simple," the company's "simple but not simple" brand concept has been interpreted to the extreme, which has really impressed Guangdong entrepreneurs.

In a nine year herd, a Guangdong entrepreneur sent a feeling of "not to see but not to know heaven and earth thick".

The delegation went into the trousers craft workshop of nine Mu Wang, and carefully inspects the assembly line and the technological process.

Many entrepreneurs were surprised when they heard that a worker said they could reach 900 pieces of trousers through her routine every day.

In addition, all the activities and facilities of the nine Mu Wang workers' activity center and the scientific architectural design of staff dormitories have made many entrepreneurs in Guangdong determined to improve their living environment.

In the seven wolves, the inspection group from the computer embroidery to the suit production line, jacket production line, trousers production line, shirt production line to the store image exhibition center and membership club, the Guangdong entrepreneurs of the inspection group have a profound and profound feeling of the strength of the seven wolves.

On the three day of "taking the trip", entrepreneurs summed up 16 words - a lot of feelings, deep introspection, seize opportunities and catch up with them.

The strengths of enterprises in Guangdong and Fujian are complementary and strong combined.

"The garment industry in Fujian and Guangdong has their own advantages. With the advantages of R & D and design in Guangdong, we can connect Fujian's brand and channel advantages, and promote the common development of both sides."

Liu Yueping summed up the survey. "This visit to Fujian is not only a learning experience, but also a deepening of exchanges between the two enterprises, which will connect Guangdong's design, production capacity and Fujian brand advantage."

In this regard, entrepreneurs have expressed their approval.

Mao Jun, general manager of Guangzhou win win fashion design and Development Co., Ltd., believes that this "Guangdong design + Fujian brand" cooperation mode is not only conducive to the expansion of Guangdong enterprises, but also has a driving significance for the Fujian men's wear brand to impact the high-end market.

In addition to the exchanges between Fujian and Guangdong enterprises, the visit also created a rare intimate contact for entrepreneurs in the upstream and downstream industries of Guangdong's apparel industry chain.

Textile raw material enterprises, excipient enterprises, fabric enterprises, OEM enterprises, ODM enterprises, clothing brand enterprises, garment professional market, and channel management enterprises, and the participating enterprises almost cover all the upstream and downstream industries and supporting enterprises of the whole industry chain.

Some brand enterprises can not find the right OEM factories or ODM enterprises. Some foreign trade enterprises want to pform but suffer from commercial channels.

There is a good interaction between enterprises, and many enterprises have initially reached a cooperation intention.

It is understood that, under the strong demand of the entrepreneurs, Guangdong Provincial Association will organize 2~3 visits and study activities every year. Experts will be invited to make comments and summaries with the group to provide training services for entrepreneurs in the form of tourism.

Hu Chengchu, deputy general manager of Li Lang, introduced his successful experience.

In July 4th, with the support and assistance of the China Apparel Association, the Guangdong apparel and apparel industry association organized a study group consisting of nearly 80 entrepreneurs from the upper and lower reaches of the Guangdong apparel industry chain. They went to Fujian Jinjiang and Shishi for a 3 script src=>.