Is Online Clothing Direct Selling A Flower Or A Trap?

Recently, the listed companies announced that they had fully purchased the BONO of their subsidiary company, the Sequoia Capital acquired Mcglaughlin, the three hills investment shares PPG, and more foresight venture capital and industrial capital began to set foot in the clothing e-commerce.

The rapid rise of clothing direct sales mode has also attracted wide attention from domestic well-known risks such as Lenovo investment.

But in the 07 year, Lenovo did not invest in this field, though they were very familiar with their old team.

Ouyang Xiangyu, managing director of Lenovo investment, believes that the industry is well worth watching. The country has strong clothing processing capabilities and fast growth and consumption capabilities. The e-business model caters to such a trend.

There have been many examples of success abroad.

PPG's business innovation is a successful step, but the actual sales and negative impact of PPG does make more investment in this field forget.

In addition, YOUNGOR and Shanshan also claim to be in the field of clothing direct selling.

People in the industry say that Lanhai, a clothing direct sale, will soon become the Red Sea.

Is it a flower or a trap?

Lan Xin Asia's Ray Yang pointed out that if only one enterprise in the industry is developing, it will not have much room for investment.

Venture capital is to have clear business mode, enough market potential, rapid growth and excellent team.

It is not very optimistic about traditional industries entering direct selling, which is facing direct competition with stores.

Carris, Vancl, PPG and other clothing direct selling enterprises themselves do not compete directly. Their competitors are traditional stores.

Traditional stores are faced with many unfavorable factors such as increased rent, increased labor costs, raw materials and so on, and consumers are becoming more rational. They are willing to accept products and services that are really cheap and good.

The consumption of men and women is completely different. Men pay more attention to convenience and results. Women enjoy more processes and comparative prices.

Although women's clothing accounts for 70% of the clothing, there is no real company in China that can provide overall matching services for men.

Although the family has been advocating the men's wardrobe in advertising, but as consumers, they still can not feel the high price corresponding to its real service.

Why can Ralph Lauren be favored by people? Besides the quality and price of clothing, it also depends on his shopping environment and corresponding services.

Online shopping crowd has the impulse to shop freshness. When interesting things come out, they will actively experience it, but if quality or service is poor, negative word-of-mouth effect will be formed in this group of people, which must be noticed for online shopping companies that have entered and need to enter.

Clothing direct selling is a very good way, but its core is inseparable from clothing.

Reviewing the successful clothing enterprises in recent years in China, apart from its powerful channels, more attention is paid to its development and design, which is actually the soul of clothing.

Many of these clothing Direct Selling Company, more imitation.

In the early stage, light alone can create a path. If long time imitations show weakness in competitiveness,

As Carris, we do not deliberately imitate who we are, and we are constantly learning and adhering to our style and philosophy.

In 2008, we invited advanced talents for product development and operation from Esprit and Zara, and introduced American famous mail order companies to conduct market guidance.

We learned from Zara to supply chain management, to learn brand management from Esprit, and to learn internet marketing from Alibaba.

With the direction, the idea, the market and the mode, we only insist on it.